{"id":5610,"date":"2026-03-20T12:23:58","date_gmt":"2026-03-20T11:23:58","guid":{"rendered":"https:\/\/www.photonic.at\/?p=5610"},"modified":"2026-03-20T12:23:58","modified_gmt":"2026-03-20T11:23:58","slug":"trendscout","status":"publish","type":"post","link":"https:\/\/www.photonic.at\/news\/trendscout\/","title":{"rendered":"Trendscout."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;row_content_width&#8221;][vc_column][vc_column_text]<strong><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5611 alignleft\" src=\"https:\/\/www.photonic.at\/wp-content\/uploads\/2026\/03\/Trendscout-594x400-1-300x202.jpg\" alt=\"\" width=\"300\" height=\"202\" srcset=\"https:\/\/www.photonic.at\/wp-content\/uploads\/2026\/03\/Trendscout-594x400-1-300x202.jpg 300w, https:\/\/www.photonic.at\/wp-content\/uploads\/2026\/03\/Trendscout-594x400-1-104x70.jpg 104w, https:\/\/www.photonic.at\/wp-content\/uploads\/2026\/03\/Trendscout-594x400-1.jpg 594w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Die AAO in Orlando gilt als weltweiter Gradmesser f\u00fcr Innovationen in der Augenheilkunde. Franz Aigner, Head of Sales \u2013 Medical Technology bei WILD, war vor Ort, um neueste Entwicklungen einzusch\u00e4tzen.<\/strong><\/p>\n<p><strong><em>Mit welchen Eindr\u00fccken kehren Sie aus den USA zur\u00fcck?<\/em><\/strong><\/p>\n<p><strong>Franz Aigner:<\/strong>\u00a0\u201eDie Ophthalmologie ist dynamischer denn je. Besonders stolz sind wir darauf, dass wir bei verschiedensten ausgestellten Produkten und Baugruppen direkt mitgewirkt haben. WILD ist als Experte bei den Key Playern anerkannt. Ob Retina-Tomograph (OCT), digitale Phoropter oder positioniergenaue Stative \u2013 mit unserer Erfahrung aus erfolgreich realisierten Produktreihen besitzen wir einen Wissensvorsprung, der Kunden in Form von schnellerer Marktreife und Kosteneffizienz zugutekommt.\u201c<\/p>\n<p><strong><em>Welche Trends dominieren die Branche?<\/em><\/strong><br \/>\n\u201eDer gr\u00f6\u00dfte Gamechanger ist die KI. In der Bildgebung \u2013 etwa bei OCTs oder Funduskameras \u2013 analysiert sie Netzhautbilder teils pr\u00e4ziser als Experten. Auch die Robotik wird k\u00fcnftig die chirurgische Pr\u00e4zision massiv erh\u00f6hen, wenngleich sich vieles noch im Entwicklungsstadium befindet. Zudem setzen westliche Anbieter verst\u00e4rkt auf High-End-Qualit\u00e4t, um sich vom asiatischen Mitbewerb abzuheben, etwa durch extrem hohe Aufl\u00f6sungen und schnellere Bildakquisition.\u201c<\/p>\n<p><strong><em>Welche Entwicklungen im Bereich Point-of-Care wurden auf der Messe deutlich?<\/em><\/strong><br \/>\n\u201eMobile Handhelds und Wearables f\u00fcr erste Analysen beim Optiker oder in Prim\u00e4rversorgungszentren m\u00fcssen robuster werden, ohne an Pr\u00e4zision zu verlieren. Da WILD die Technologien Optik, Mechanik und Elektronik beherrscht, sind wir der ideale Partner f\u00fcr diese kompakten All-in-One-L\u00f6sungen. Hinzu kommt: Die Optik muss vor jeder Auslieferung kalibriert werden. W\u00fcrde diese Feinjustierung durch den Transport in Mitleidenschaft gezogen werden, w\u00fcrden die Hersteller teure Spezialisten vor Ort ben\u00f6tigen, die die Optik erneut kalibrieren m\u00fcssten. Wir entwickeln diese so stabil, dass sie den Transport unbeschadet \u00fcbersteht und ohne Aufwand sofort eingesetzt werden kann.\u201c<\/p>\n<p><em><strong>Seit 2025 belasten neue Einfuhrz\u00f6lle den US-Markt.<\/strong>\u00a0<strong>Wie reagieren die Kunden darauf?<\/strong><\/em><br \/>\n\u201eViele europ\u00e4ische Kunden denken aufgrund von Z\u00f6llen, aber auch wegen der hohen B\u00fcrokratie und Energiekosten in Europa, \u00fcber Produktionsstandorte \u2013 zumindest f\u00fcr einzelne Komponenten \u2013 in den USA nach. F\u00fcr sie ist unsere FDA-Zertifizierung ein entscheidendes Argument. Wer auf diesem wichtigen Markt erfolgreich sein will, ben\u00f6tigt Partner, die mit den Regulatorien umgehen k\u00f6nnen. Au\u00dferdem unterst\u00fctzen wir unsere Kunden aktuell verst\u00e4rkt durch Wertanalyseprojekte, um Zusatzkosten an<br \/>\nanderer Stelle wieder einzusparen.\u201c<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Die AAO in Orlando gilt als weltweiter Gradmesser f\u00fcr Innovationen in der Augenheilkunde. Franz Aigner, Head of Sales \u2013 Medical Technology bei WILD, war vor Ort, um neueste Entwicklungen einzusch\u00e4tzen.<\/p>\n","protected":false},"author":4,"featured_media":5613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trendscout. - PHOTONIC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.photonic.at\/news\/trendscout\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trendscout. - PHOTONIC\" \/>\n<meta property=\"og:description\" content=\"Die AAO in Orlando gilt als weltweiter Gradmesser f\u00fcr Innovationen in der Augenheilkunde. 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